Canada has high standards for greatness. UP celebrates differences, stands up for what matters, and comes together to share good times every chance they get. From the great outdoors to the great people who have chosen Canada as their home, UP is inspired by the unique spirit that defines the country. UP sets the standard for Canadian cannabis with bold promises, like the 20% or higher THC guarantee. Just like the Canadians that inspire them, UP knows that’s what it takes to reach their goal of becoming Canada’s Cannabis. UP promises to offer Canadians a steady line of 20% + THC products.